When we look inside our garments we will find that the majority of them carry a ‘made in China’ label. We’ve associated a bad reputation to these kinds of labels, but there is more to them than just where they were made. The fashion industry impacts the environment in different ways, and where you produce can make a tremendous impact. Deciding if you are going to transport the garments through air, sea or land already determines the majority of CO2 emissions that are going to be released. This will no only impact the environment, but can also change the way you do business. One easy alternative that many brands are already applying is transitioning to local production. Today we are explaining why local production is the best way to produce, especially if you are new to the business. Sourcing close to home can be highly beneficial, and here is why.
Shorter distances mean less CO2 emissions
This sounds logical, but sometimes we don’t realize how much garments have to travel to arrive at the hands of a customer. When a garment is (fully) produced in a near country or even in the same country, there is less use of fuel necessary. Choosing railway transportation for instance becomes easier, which is a good option for the environment. Not to forget that being transparent about where you produce and how you transport your goods can get you a long way with consumers.
Boosting your local economy
They say ‘Put your money where your mouth is’ and what better way to support Europe than producing locally. If local production grows, we are directly creating new jobs, sources of income and economic development. In the long run this will mean a bigger local market, which will broughten the offer of local producers. This is both beneficial for brands and manufacturers.
Better communication with manufacturers
It is known that when you are reaching out to an overseas manufacturer, communication can be a huge struggle. There are usually big cultural differences when it comes to work ethics, and this can make producing a challenge.
When producing locally the chances that there are large language barriers are lower, plus you will be both available in the same or similar time-zone, which makes it easier to call or mail and get instant response.
Ensure better working conditions
We know that this is not 100% guaranteed, but as the European Union works with stricter law and regulations you can expect this to be in order. On the other hand if you don’t trust the work ethics you can easily visit the manufacturers and have a look for yourself. We recommend you to always double check all ethical aspects, and if possible going the extra mile by confirming this with your own eyes.
Easier control of production
When you are located near to the manufacturer, as a brand it becomes easier to do regular check ups, and see how your production is doing. This will at the end result in better quality garments, and in the long run a better understanding from the manufacturer of what you want and helps you build a trusting relationship with each other.
As distances shorten, the time of transportation also reduces and deliveries will be quicker. When you have been in the industry for some time, you will know that deliveries can be a real headache. When producing locally you can forget about high taxes for importation and custom laws. Your orders will most likely be sent through one direct courier and will be easier to track down.
Transitioning to a more circular and local business can be challenging when you’ve always done the contrary, but we still encourage you to take little steps towards change. The future of the industry is changing and we are changing with it. Register for free at Manufy and start enjoying the perks of local sourcing.
Manufy calls all local sustainable European brands to unite!
Are you already producing locally in Europe and want to share your story? Send us an email to firstname.lastname@example.org and maybe you will be featured in our next article!